Everything Technology Marketing

JUNE 22, 2010

I was surprised to learn that a plurality of B2B marketers (45%) say they don't have ANY metrics in place for measuring social media effectiveness. Resources to learn more about social media metrics The 10 Social Media Metrics Your Company Should Monitor Social Media Measurement: Are You Getting Value Out Of Twitter and Its Peers?

Social Media 100

Social Media Customer Surveys Peer-to-peer Media 100

Everything Technology Marketing

FEBRUARY 19, 2011

How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? Build social sharing buttons right into your PDF document, in the sidebar for example, to maximize sharing and viral effects.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Everything Technology Marketing

MAY 24, 2010

The effectiveness of traditional push marketing is rapidly declining, marketing budgets and headcounts have been slashed over the last few years (while output expectations have increased), and the availability of new technologies for marketing automation is leaving many B2B marketing professionals scratching their heads.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

AUGUST 26, 2012

Be one of the first marketers to share the brand new report with your friends and colleagues via Twitter, LinkedIn or Facebook (just go to Slideshare and use the social sharing feature)! The new report " B2B Content Marketing Trends 2012 " is now available on Slideshare.

Marketing Report 100

Marketing Report Trends B2B Marketing Content Marketing 100

Everything Technology Marketing

NOVEMBER 16, 2010

What is your experience with social media in B2B?

Social Media 100

Social Media Customer Surveys Social Marketing B2B Marketing 100