Remove Effectiveness Remove Mobile Advertising Remove SWOT Remove Wikipedia
article thumbnail

B2B prospecting data just keeps getting better

Biznology

(Photo credit: Wikipedia). But new research indicates that B2B prospecting data is much more detailed these days and that it includes a plethora of variables to choose from: refining your targeting, for building predictive models, or picking your targets even more effectively. Company SWOT analysis (OneSource).

article thumbnail

Complete Guide to B2B Marketing

Directive Agency

Part 6: Pay Per Click Advertising. If you are spending a cent on advertising then this is your secret weapon. Firmographics should allow your marketing and sales team to better understand your audience and properly reach them via advertising, sales, content, and more. Did a mobile-friendly test. Part 4: Content Marketing.