Effectiveness Lead Management Order Vtrenz 
Customer Experience Matrix
FEBRUARY 24, 2009
Fernandez used the analogy of a cocktail party: you might have a few stories you expect to tell, but don’t know exactly when you’ll tell them or in what order. Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework.
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
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