Customer Experience Matrix

FEBRUARY 24, 2009

Fernandez used the analogy of a cocktail party: you might have a few stories you expect to tell, but don’t know exactly when you’ll tell them or in what order. Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

JULY 3, 2008

Rather, it sells preconfigured applications that use the platform for specific purposes including sales pipeline analysis, order analysis, and (just released) sales lead analysis. These are supported by standard connectors to Salesforce.com, NetSuite (where Rudin was an advisory board member) and Oracle Order Management.

Work Management 120

Work Management Marketing Management Demand Market2Lead 120

Online Marketing Institute

JULY 31, 2009

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” been geared towards *processes* -- they take the page tag data and tie it to individual people so that they can communicate with those people directly and effectively. Thanks Laura.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40