| | | The Content Factor | |  Effectiveness | 3 articles |
| Page 1 of 1 | Previous | Next | THE CONTENT FACTOR APRIL 20, 2010 How To Craft Content to 4 Stages of the B2B Buying Cycle They can brainstorm titles for white papers all day, but not be confident that one content theme will be any more effective than another. I talk with B2B companies who are on board with content marketing as a concept, but don't know where to start. What makes content "good" for their particular buyers? And how can their content be more compelling than their competitor's? read more. | THE CONTENT FACTOR MAY 16, 2011 Cool Tools Series: Repurpose Content on Brainshark In addition to repurposing our "Secrets of Case Study Winners" white paper on YouTube last week, now we have also put the same content on Brainshark to see whether that method is just as easy and effective. Here's the result: read more. Content Marketing Multimedia Tools | | | | | |
| THE CONTENT FACTOR MAY 9, 2011  Now on YouTube: Our White Paper Demonstrating how to repurpose B2B content using simple video tools, we present the video version of "Secrets of Case Study Winners," based on our white paper about effective B2B case study programs. read more | |
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