The Content Factor

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Now on YouTube: Our White Paper

The Content Factor

Demonstrating how to repurpose B2B content using simple video tools, we present the video version of "Secrets of Case Study Winners," based on our white paper about effective B2B case study programs. read more

Cool Tools Series: Repurpose Content on Brainshark

The Content Factor

In addition to repurposing our "Secrets of Case Study Winners" white paper on YouTube last week, now we have also put the same content on Brainshark to see whether that method is just as easy and effective. Here's the result: read more. Content Marketing Multimedia Tools

How To Craft Content to 4 Stages of the B2B Buying Cycle

The Content Factor

They can brainstorm titles for white papers all day, but not be confident that one content theme will be any more effective than another. I talk with B2B companies who are on board with content marketing as a concept, but don't know where to start. What makes content "good" for their particular buyers? And how can their content be more compelling than their competitor's? read more.

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. While, 47% of the least effective content marketers did not.   When it comes to content marketing effectiveness, the right buyer understanding matters. by Aha-Soft. Buyers Are Saying The Same.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

How Well Do You Know Your Customers? 4 Tips to Help You Boost Your Marketing Effectiveness

B2B Marketing Insider

Tips to Help You Boost Your Marketing Effectiveness appeared first on Marketing Insider Group. Marketing Strategy customer marketing effectiveness marketingBusinesses spend a great deal of money and effort reaching out to potential customers. But if brands are blindly throwing marketing messages out, they’ll […]. The post How Well Do You Know Your Customers?

Effective Webinars Leveraging Marketing Automation

eTrigue

Webinars are terrific vehicles for building new audiences and for communicating to prospects. Webinars are also relatively inexpensive to produce and promote. Marketing automation makes it stress-free to automate your invitation process, and carry out the important follow up processes. Webinars work well for continuing a dialog with prospects that are already in your buying pipeline. Schedule.

Personalized content for more effective content marketing

Biznology

The post Personalized content for more effective content marketing appeared first on Biznology. Don’t call them, they’ll call you. In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel.

Why Email Marketing Is Still Effective

It's All About Revenue

Reasons Email Marketing is Still an Effective Tool. Many companies shy away from email marketing because they think it’s an outdated approach, but 59 percent of B2B marketers said email is the most effective channel for revenue generation. Time for Friday Five , a curated collection of five recent industry-related articles on one topic. This go round it's Email Marketing.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. This content is effectively evergreen because it is updated and. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. B2B Marketing. know which half."

Efficient Effectiveness: Sales Leadership

Your Sales Management Guru

Sales Management Thought Leadership:  efficient effectiveness. To improve your CRM effectiveness. Why is this critically important today?  In any kind of business environment,  the organization that operates the most efficiently generally out performs their competition, in more challenging times a focus on efficient effectiveness must become the mantra for the day.

How To Elevate B2B Data Accuracy With Customer Network Effects

Radius

“Your data is limiting your marketing effectiveness”. That’s why we’re so excited about a key foundational aspect of our product (and the topic of discussion in this post) – Customer Network Effects. Facebook It”: The Idea Behind Customer Network Effects. How Radius Leverages Customer Network Effects. Impact of Customer Network Effects on B2B Data. Great!

7 tips for effective press releases

Biznology

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. How can you make your press releases more effective and stand out against the rest? Follow these seven tips to ensure that your press release cuts the mustard and makes it through the noise to be an effective tool for your business. Summary.

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Effective B2B Marketing Leaders Do This

B2B Marketing Insider

Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue. The post Effective B2B Marketing Leaders Do This appeared first on Marketing Insider Group. Technology plays a critical role in the success of today’s marketers. But with so many new technologies rising up every day, how does a marketer decide which tools, channels, and metrics to focus on to improve marketing performance […]. Demand Generation

Simple Tricks to Use Social Media Effectively

Haley Marketing

The post Simple Tricks to Use Social Media Effectively appeared first on Haley Marketing Group. SEO/Social Media How to Use Social Media Effectively in Staffing Make Social Media Simple Social Media for Recruiting Firms social media for staffing agencies Use Social Media EffectivelyWhen you’re new to social media, it can be scary. The truth is, social media isn’t scary. blog].

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. This content is effectively evergreen because it is updated and. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. B2B Marketing. know which half."

Research: Effective B2B Content Marketing

Type A Communications

October 6, 2015 What’s success look like for you? That’s a critical question, and one that B2B marketers need to ask more often. It’s a big message that came out. read more. B2B Marketing Content Marketing Content Strategy

What Makes Effective B2B Content Marketing? [Research]

B2B Marketing Insider

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like. The post What Makes Effective B2B Content Marketing?

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.” Target Job Titles in Campaigns.

How to Create an Engaging and Effective Presentation

Act-On

Here are some lessons I’ve learned (somewhat painfully) about putting together clear and effective presentations. Dan Roam is best known as being the “back of the napkin guy.” He’s carved a career niche out of teaching people how to tell effective stories – with simple images. Simple is clear and effective. I used to think presentation decks were an afterthought. SINGLE. Bravo!

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. This content is effectively evergreen because it is updated and. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. B2B Marketing. know which half."

29 Guides to Beautiful and Effective Website Design

Webbiquity

Effectively convert visitors to sales prospects and buyers? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Making the point that “While your business may be B2B, your website could be dramatically more effective if it looked, acted, and worked more like a consumer website.

How to Measure Campaign Effectiveness

Salesfusion

You can use the same system that you used to configure the campaign to measure its effectiveness. At the end of the day, measuring the effectiveness of your campaigns is a must because it can help you be more purposeful in your marketing efforts. The post How to Measure Campaign Effectiveness appeared first on Salesfusion. On to the next one…. Do you know how your campaign did?

6 Steps To Building An Effective Content Marketing Strategy

B2B Marketing Insider

The post 6 Steps To Building An Effective Content Marketing Strategy appeared first on Marketing Insider Group. If you’re completely new to content marketing, developing your content marketing strategy can seem like a rather daunting and impossible task. If you’re not […]. Content Marketing

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Here is what they had to say about their most effective B2B marketing tactics over the past year. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. I’ve applied this as I’ve launched my own business. EMAIL MARKETING EFFECTIVENESS. Depending on your marketing objectives, budget, industries and products, effective marketing tactics vary. The most effective marketing tactic has been word-of-mouth marketing. STRATEGIC CONTENT MARKETING. SALES AND MARKETING ALIGNMENT.

How to Plan & Execute Effective 'Welcome' Emails

Hubspot

On average , 'welcome' emails receive an unusually high open rate of 50% -- making them 86% more effective than newsletters. To help you better understand what goes into an effective 'welcome' email sequence, we'll walk you through the motions below -- and include some helpful examples along the way. How to Plan & Execute Effective 'Welcome' Emails. Let's get started.

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How to effectively integrate video content onto your website

Biznology

The post How to effectively integrate video content onto your website appeared first on Biznology. According to Syndacast , 74% of all internet traffic in 2017 will be video-based. This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. Start a vlog. Video + Blogging = Vlogging. Create a video gallery.

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How Effective is Email Marketing?

Beyond

I will be very honest, I rarely used to open any email sent to me as part of a marketing campaign. perceived them as a nuisance at best. But I must admit that in the past few years, I have changed my mind

The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

However the key question is how to bridge the gap between effective content development and impactful marketing results. The secret ingredient is an effective distribution channel. However, it is easy to focus so intensely on the creation of a quality content asset that the marketing team fails in recognizing how to distribute content in a manner most effective. Final Thoughts.

A complete strategy for effective scheduled tweets

grow - Practical Marketing Solutions

The post A complete strategy for effective scheduled tweets appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke Sellas, {grow} Contributing Columnist. Scheduled tweets are my jam. They also keep me servicing several clients 15+ hours a day, 7 days a week. Not productive. Not scalable. How I Use Automation To Manage Scheduled Tweets. Pretty sweet, huh? Right?

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

One of the highlighted findings from this year’s CMI report was that 60% of those surveyed with a documented content marketing strategy rated themselves highly in terms of content marketing effectiveness; compared with 32% of those who only have a verbal strategy. Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%).

How to Develop an Effective Naming Architecture

CMO Essentials

There are typically four steps to developing a simple and effective naming architecture: 1. When are  generic or descriptive names  most effective? It is here that you need agreed upon criteria to help determine how effective each type of name would be. The post How to Develop an Effective Naming Architecture appeared first on CMO Essentials. Portfolio modeling.

Wickedly Effective Storytelling: Exercise of the 5 Whys

Type A Communications

February 16, 2016 There’s one critical element that makes a great story a great story. Relevance. In working with hundreds of companies and even more marketers on how to become. read more. Brand Storytelling Content Marketing Content Strategy 5 Whys content marketing content mission content strategy

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

It's All About Revenue

In fact, most of the industry’s most effective form of digital disruption is invisible. This is particularly effective because the user or customer is completely unaware of what is going on. Innovative technology in the retail world doesn’t always mean flashy gadgets. The same goes for Netflix and Amazon. Why invisible machine learning works so well in the retail world.

How to Use Storytelling for More Effective Content Marketing

Webbiquity

The following tips will help you to more effectively use storytelling as a marketing tool. For maximum effect, your storytelling should follow a basic structure. Guest post by Natalie Smith. While communicating offers to your clients, you can use advertisements and sales pitches, but you can also use other tools, including content marketing. Image credit: 742680 on Pixabay.

8 Tips to Create an Effective Email Subject Line

Salesfusion

How effective is your email marketing? So how can you craft more effective subject lines to give your email marketing efforts a boost? The post 8 Tips to Create an Effective Email Subject Line appeared first on Salesfusion. There are a lot of factors at play when it comes to email marketing success, and subject lines are definitely up there in importance. Marketing Insights.

How to Run Marketing Better with Effective Budgeting and Planning

It's All About Revenue

Invest an hour and join our webinar on October 5th, co-hosted with Allocadia, to hear how Eloqua customers, Change Healthcare, and Symantec have optimized their marketing performance through more effective budgeting and planning. And if you’re really honest, you want to impress leadership and climb a few rungs up the corporate ladder. Am I right? Perhaps. Now that’s positive ROI!

How To Run An Effective SMS Marketing Campaign

It's All About Revenue

SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. But marketers should be aware that SMS is not a DIY marketing plan. There are lots of ways to do a texting campaign right and lots of ways to do it wrong, too. Today, businesses have many points of contact with their customers.

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The disconnect between social media popularity and business effectiveness

grow - Practical Marketing Solutions

Content is so important and pervasive on the social web that it can create the appearance of influence even in the absence of experience and true authority.  On the web, it’s not unusual for tremendous popularity, and influence to accrue apart from business effectiveness. By Mark W. You can automate just about everything.” ” Reflecting on this, it’s true. What is true?

Using email effectively in your content marketing

Biznology

Used well, email is an incredibly effective marketing tool. Here are some tips how to use email effectively for your content marketing. If you’re paying attention to the details, your A/B tests should help you fine tune your successful email marketing for even greater effectiveness. You’ll probably find that effectiveness among the highest of all your marketing efforts.