interactive Education Related Topics 
Everything Technology Marketing
JUNE 27, 2013
B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video.
Everything Technology Marketing
APRIL 8, 2010
In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. This has profound implications on marketing and the way companies engage with prospects.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Everything Technology Marketing
MAY 24, 2010
They educate themselves on the nature of their business problem, possible solution options, available vendors and products. Clearly presented, educating the reader along every step of their decision making process. Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer.
Everything Technology Marketing
JULY 10, 2010
Buyer Centric Tools & Content Layer The next layer "Buyer Centric Tools & Content" aims at creating deeper insight into the buyer to create the tools that inform message creation, marketing content, education of sales and marketing teams, creation of campaigns, etc.
Everything Technology Marketing
APRIL 14, 2010
While marketing operations focus is on the overall performance of the marketing department, it would be a mistake not to include the other departments marketing interacts with.
Expert insights. Personalized for you.
100 
Let's personalize your content