Everything Technology Marketing

APRIL 8, 2010

By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. This exercise will help you understand how your customers are progressing through the steps of the buying cycle.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

MAY 24, 2010

They educate themselves on the nature of their business problem, possible solution options, available vendors and products. While this situation can create a crisis in many marketing and sales organizations, it also offers a great opportunity. Clearly presented, educating the reader along every step of their decision making process.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

JANUARY 1, 2011

5 - Focus on sales enablement The best leads and nurturing strategy, however, doesn’t help much if sales can't close the deal. Our B2B marketing community agrees that providing sales with not only the right leads, but compelling content, sales tools, and education is going to be more critical as a competitive weapon in 2011.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

NOVEMBER 14, 2009

by Laura Patterson Many organizations can achieve substantial growth by entering a new market with a well thought out and flawlessly executed plan. It’s surprising -actually alarming -at how many organizations attempt this strategic endeavor without a Go-to-Market (GTM) plan and end up flying blind into new territory.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

APRIL 14, 2010

Today, in many organizations the executive suite is demanding proof of ROI and CEOs are asking the marketing function questions like: What is your economic value add to the company? Contrast this with your sales organization - typically the most measured and performance oriented part of the company.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100

Everything Technology Marketing

JULY 10, 2010

Buyer Centric Tools & Content Layer The next layer "Buyer Centric Tools & Content" aims at creating deeper insight into the buyer to create the tools that inform message creation, marketing content, education of sales and marketing teams, creation of campaigns, etc. Let me know your thoughts about this framework.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100