41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . MQLs require more education and follow-up to be converted to an SQL. . Common tool used: Marketo. . #3: Full Circle Insights | Sr.
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