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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . MQLs require more education and follow-up to be converted to an SQL. . Common tool used: Marketo. . #3: Full Circle Insights | Sr.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce. Lattice Engines also uses campaigns in Salesforce so they can use Full Circle Insights to see which videos influence the pipeline and at which stage.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce. Lattice Engines also uses campaigns in Salesforce so they can use Full Circle Insights to see which videos influence the pipeline and at which stage.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce. Lattice Engines also uses campaigns in Salesforce so they can use Full Circle Insights to see which videos influence the pipeline and at which stage.

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Top 5 ways marketers can defend the spend in 2021

Full Circle Insights

So, educating and explaining your marketing strategies, tactics, and why they are important can help them realize how much you are actually contributing to the business. Intro to Full Circle Campaign Attribution. Velocity & Shortening Your Sales Cycle. An Intro to Full Circle Matchmaker.