Onalytica B2B

JANUARY 6, 2016

According to Forrester’s recent report by Nate Elliott entitled Vendor Lanscape: Word-Of-Mouth Platforms , there are 3 distinct focuses for tools in the word-of-mouth category: customer advocacy platforms, employee advocacy platforms and category influencer platforms. Maturing of Influencer Marketing Tools.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Adobe Experience Cloud Blog

OCTOBER 20, 2016

85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” ” 20-50% of all buying decisions are directed by word of mouth recommendations, according to McKinsey & Company. Putting It All Together.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Content creation isn’t enough, however, because content isn’t king – optimized content is king. Excellent post.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Inbox Insight

NOVEMBER 13, 2018

This is achieved through connecting the right content, to the right audiences, at the right time, using the best channels. When it comes to thinking of compelling topics and deciding which formats are the most readable for your audience segments, the following considerations are essential: What channels do they use? Paid media.

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Israel Lorenzana Who is setting or leading the pack on channels integration to a CRM centric app? It is Mobile on the radar?

Business 117

Business Paid Search Agency Social Media Analysis 117