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Marketing + Technology + Management – Hype = MarTech

chiefmartech

The keynotes at MarTech Boston were selected to give you a real-world perspective on this “grand view,” which I believe will help shape the way you make martech effective in your own organization. These are going to be two fully-packed days of graduate-level sessions on modern marketing.

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. 4) Online portals – I know, this is a broad category.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

What Type Of Social Media Ads Are The Most Effective? Less than half effectively used SEO. This post tells you: according to a recent study from iCrossing , across the three major search engines, 95% of the clicks came from page one. by MediaPost Online Media Daily. Fortune 500 favors Twitter over blogging by iMedia Connection.