Education Effectiveness Emarketing iCrossing 
Online Marketing Institute
JULY 31, 2009
There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. 4) Online portals – I know, this is a broad category.
Webbiquity
SEPTEMBER 8, 2010
What Type Of Social Media Ads Are The Most Effective? Less than half effectively used SEO. Small Biz Lead Gen Surges with Social by eMarketer. B2B Spending on Social Media to Explode by eMarketer. by MediaPost Online Media Daily. Fortune 500 favors Twitter over blogging by iMedia Connection. Plus much more.
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