Don't Use a CRM? Here Are 4 Reasons Why It Might Be The Solution You Need
Hubspot
SEPTEMBER 13, 2015
This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. In the early days of starting a business, you’ll encounter a dizzying array of acronyms -- ROI, ARPU, CAC, LTV, MoM, NPV, just to name a few. One acronym is particularly important: CRM. Simply put, CRM -- or customer relationship management -- refers to software that tracks interactions with prospects and customers.
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