Sun.Sep 13, 2015

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Don't Use a CRM? Here Are 4 Reasons Why It Might Be The Solution You Need

Hubspot

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. In the early days of starting a business, you’ll encounter a dizzying array of acronyms -- ROI, ARPU, CAC, LTV, MoM, NPV, just to name a few. One acronym is particularly important: CRM. Simply put, CRM -- or customer relationship management -- refers to software that tracks interactions with prospects and customers.

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There's No Such Thing as "No Decision"

B2B Marketing Directions

B2B companies that track the performance of their demand generation efforts often categorize the outcomes of potential deals as wins , losses , or no decisions. In many cases, no decision is a catch-all category that is used for all potential deals that aren't successfully closed or lost to a competitor. Research has shown that no decisions occur frequently.