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2023 Predictions: Digital media and advertising

Martech

Below are our predictions for digital media and other adtech trends. We can expect household entertainment names to continue launching streaming platforms as they aim to increase their subscriber base, stay relevant, and offer lower price points,” said Laura Connell, consumer trends manager for audience research company GWI.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

On their own, they can seem like isolated incidents but put together, it makes sense why a certain solution trend works. Ecommerce A/B Testing Examples. hired Mintminds to improve the add-to-cart rate of their product pages and revenue per visitor. Many successful ecommerce brands use “add to bag” in their button copy.