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2023 Predictions: Digital media and advertising

Martech

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. Below are our predictions for digital media and other adtech trends.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

Ecommerce A/B Testing Examples. hired Mintminds to improve the add-to-cart rate of their product pages and revenue per visitor. Many successful ecommerce brands use “add to bag” in their button copy. Other ecommerce websites still stick to “add to cart”. One variant resulted in a 14% better take rate.