SendinBlue

AUGUST 24, 2020

The intuitive suite of capabilities creates an enjoyable customer experience, from lead qualification to nurturing and post-sale support. Omnisend combines powerful email marketing capabilities with SMS marketing and other channels. The software integrates with major ecommerce platforms as well as Facebook advertisements.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Hubspot

JANUARY 15, 2019

Running A/B tests, using form analytics, and running user tests are all correlated with higher form conversion rates and satisfaction with lead generation efforts. Multi-step forms convert 86% higher. Marketers overemphasize on total lead volume and not enough on lead quality. Data-driven marketers are outpacing everyone.

Lead Capture 77

Lead Capture Lead Ranking Lead Scoring Sales Qualified Leads 77

Ledger Bennett

MAY 7, 2020

If you think about the shape of a funnel, the top being the widest point and narrowing down to the bottom, all stages can be aligned to marketing channels and messaging. Channels: Facebook Lead Gen Form, LinkedIn Sponsored Post (lead gen form), LinkedIn InMail, paid search, any type of CTA retargeting.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Optinmonster

DECEMBER 14, 2021

With a cross-channel engagement feature, you can coordinate 1 to 1 communication with your leads across online and offline platforms. This helps you attract more leads and improve the quality of sales leads. Key Features: Marketing Automation rules to engage and attract more leads. Adobe Marketo Engage.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125