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Why User Engagement is The New SEO

Oktopost

Many of Google’s recent changes are designed with the needs of Google’s users at the forefront — but web marketers, not so much. While Google is not known for being transparent about how its algorithm determines search rankings, there are a few different types of user engagement that are particularly relevant: Mobile Optimization.

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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

And while I dont like to dwell on labels (the debate over the word "library" comes to mind), the reality is that part of the success in selling the information literacy concept within a corporate environment is the branding. · Construction and leveraging of personal and corporate knowledge bases. ·