Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?
Content Standard
MAY 8, 2018
“Dwell time and click-through rate are fantastic for providing short-term goals in a long-term strategy,” he says. Luke Hughes of Origym built his long-term content strategy on SEO needs, knowing that Google prefers long-term consistent SEO strategies and so his rank would improve, thus bringing in more awareness and more leads.
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