Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?
Content Standard
MAY 8, 2018
“Dwell time and click-through rate are fantastic for providing short-term goals in a long-term strategy,” he says. If you’re using Google Analytics, you can use various tactics to ensure you’re tracking as much data as possible, using custom goals and URLs to measure the success of your campaigns.
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