Remove Dwell Remove Emarketing Remove Media Remove Youtube
article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. They also result in a higher average dwell time of 13%, compared to the 1.6%

article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. They also result in a higher average dwell time of 13%, compared to the 1.6%

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Complete Guide to Online Video Advertising

Outbrain

YouTube was one of the first platforms to offer six-second ads. In media and entertainment, for example, video-based ad spending increased by 75% since 2018. YouTube relies on in-stream ads , for example. We’re talking significantly better results for completion rates and dwell time. Video Ads Are Not as Short.

article thumbnail

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Those who do are 74% more likely to get strong results - Orbit Media. . . . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Social Media Examiner. . Paid content promotion is up 5x since 2014 - Orbit Media. .

article thumbnail

23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

AI can also analyze consumer behavior and search patterns, and use data from social media platforms like Instagram and blog posts to help businesses understand how customers find their products and services. Videos are 2X as likely to be shared on social media compared to other types of content.