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A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. They also result in a higher average dwell time of 13%, compared to the 1.6% Follow @illuminHQ

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A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. They also result in a higher average dwell time of 13%, compared to the 1.6% Follow @illuminHQ

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Those who do are 74% more likely to get strong results - Orbit Media. . . . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Social Media Examiner. . Paid content promotion is up 5x since 2014 - Orbit Media. .

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The Complete Guide to Online Video Advertising

Outbrain

In media and entertainment, for example, video-based ad spending increased by 75% since 2018. We’re talking significantly better results for completion rates and dwell time. A display ad is a paid advertisement that appears in the digital space, whether on a website, social media network or app. Video Ad Spend Is Increasing.

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Marketing Research to Bookmark for Your Next Blog Post

Hubspot

Nielsen specializes in consumer media research on topics like TV, internet, social media, and app user behaviors. Whether you write blog posts about social media behavior or report to your team about trends, Nielsen is a great place to start your research. Snapchat Passes Twitter in Daily Usage. 10) eMarketer.

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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

AI can also analyze consumer behavior and search patterns, and use data from social media platforms like Instagram and blog posts to help businesses understand how customers find their products and services. Videos are 2X as likely to be shared on social media compared to other types of content.