A quick guide to in-game advertising, the next game changer for marketers
illumin
DECEMBER 14, 2023
eMarketer suggests there are approximately 184.6 Having interactive components also leads to both brand recognition and consumer participation. They also result in a higher average dwell time of 13%, compared to the 1.6% Furthermore, a study by eMarketer shows the majority of video game players in the U.S.
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