chiefmartech

NOVEMBER 21, 2016

However, according to a 2016 IAB Video Upfronts study on advertisers and agencies, 42% of digital marketers have trouble measuring and proving the ROI of their video campaigns. DoubleClick Campaign Manager — “does not log an impression until the video has buffered enough to start playing.”. Why is that the case?

Video Marketing 40

Video Marketing Campaigns Paid Search Agency Advertising Agencies 40

Single Grain

MARCH 16, 2020

Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram. A recent IDC FutureScape study predicted that by 2022, 35% of organizations that strive to improve the overall customer experience will go beyond DTC into “commerce everywhere” models.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

Hubspot

SEPTEMBER 12, 2016

Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. With Doubleclick, advertisers could see if an ad's performance was suffering midway through a campaign, and they had the option to make changes. They offered advertisers a new service called D.A.R.T.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Webbiquity

SEPTEMBER 8, 2010

Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. In a recent study of high-level marketing executives, 70% plan new social media initiatives in 2010. Study: Americans’ Social Net Use On The Rise, But Services Not Entirely Wasted On The Young by MediaPost Online Media Daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100