Convince & Convert

NOVEMBER 5, 2014

As Twitter (and eventually, Instagram and Pinterest) get their self-serve advertising capabilities sorted out enough that small businesses can easily deploy them, companies that have lived and died by their Google paid search programs are going to develop a wandering eye. billion users is pretty damn impressive.

Paid Content 135

Paid Content Doubleclick Facebook Google 135

Convince & Convert

NOVEMBER 5, 2014

As Twitter (and eventually, Instagram and Pinterest) get their self-serve advertising capabilities sorted out enough that small businesses can easily deploy them, companies that have lived and died by their Google paid search programs are going to develop a wandering eye. billion users is pretty damn impressive.

Paid Content 98

Paid Content Doubleclick Facebook Google 98

Oktopost

APRIL 22, 2019

In other words, a customer can view your Facebook ads, click on a banner ad, search for your business on several search engines, and then visit your site after seeing your ad on YouTube. The YouTube ad would get 100% of the credit for that conversion. Dark social is a big issue because most social networks are closed gardens.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

Webbiquity

SEPTEMBER 8, 2010

Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? How much do small businesses spend on search engine marketing?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100