Remove Doubleclick Remove Newsletter Remove Privacy Remove Terms and Conditions
article thumbnail

What Does GDPR Mean for US-based B2B Firms and Their Marketing?

Circle Studio

By now you probably know that the GDPR is legislation approved by the EU to create greater and more uniform data privacy protection for all EU citizens. Privacy Policies: Your privacy policies may need to be aligned with the new GDPR requirements and you will need to document your legal basis for processing personal data.

article thumbnail

The Cookie Countdown – 5 Alternative Strategies You Should Be Using Now

Porch Group Media

In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. Challenges such as audience reach, pricing, privacy and targeting inaccuracy were cited as barriers to digital ad success. 3) Target Your Web Visitors.