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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. This leads us to key progress indicators (KPIs). Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products.

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