Doubleclick Forrester PPC Research 
Aberdeen
NOVEMBER 5, 2019
In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. Examples include AppNexus, BrightRoll, DoubleClick, etc. Social media ads, Google Ads, PPC ads, industry forums, conferences, trade association websites all have their place.
QuanticMind
NOVEMBER 27, 2019
According to the latest Forrester research , end-to-end B2B conversion rates are 0.75% on average. It integrates with Google Analytics, Google Ads, and DoubleClick Search. If, for example, someone finds your business from a PPC ad, clicks through and converts, the ad would receive all the credit for the conversion.
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