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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. So the opportunity seems obvious.

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

(Note: after I posted this, it was pointed out to me that the bulk of traffic on several sites relates to customer log-ins rather than marketing prospects. of visitors to eloqua.com next go to now.eloqua.com, which is the domain for client landing pages and user log-in. For example, Alexa says that 89.4% How about it guys?

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

It can also search other Web sites for email addresses containing the targeted domain. Results can be imported to sales automation and CRM files to update and enhance their profiles. Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT!

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LoopFuse Captures More Web Traffic Data

Customer Experience Matrix

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest enhancements, which it somewhat grandiosely labels as making it “ the First and Only Marketing Automation Solution with Inbound Marketing ”.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions.