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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. CRM vendor RightNow offers something similar under the label of Cloud Links. - It can also search other Web sites for email addresses containing the targeted domain.

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Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

As I wrote in my February post on Genius , the system creates links to a proxy server that can track Web site visitors within the demand generation system without actually modifying the Web site. These links are typically placed in an email created by a salesperson or marketer. That’s a very small step.

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How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Adobe Experience Cloud Blog

At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry. Don’t believe me- go check out terms like B2B Marketing, Marketing Automation, Lead Scoring and Demand Generation. Social Media.