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How to Use Content to Build Your Brand Voice

Valasys

.” Therefore, if you use content to build your brand voice not only you’ll have an upper hand in showcasing your products or services to your customers, as compared to your competitors , but you’ll also generate additional revenue by client retention, repeat purchases, and positive word-of-mouth marketing (WOMM).

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How to Build Customer Loyalty with Content Marketing

Valasys

The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase. According to Cintell , Companies that exceed the lead & revenue goals were 2.2 Wrapping Things Up.

Loyalty 72
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Content Marketing to Acquire Precious External Business Information

Valasys

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

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5 Imperatives of B2B Content Marketing

Valasys

In fact, according to a report by Top Rank Marketing, only 30% of the content marketers see their content strategies as effective & only 46% of the marketers have a documented content strategy. When it comes to B2B marketing though, the content marketing landscape is competitive.