Remove Document Remove Eloqua Remove Landing Pages Remove Wiki
article thumbnail

A 4-step guide to creating a self-service marketing organization

Martech

Documentation. Documentation. That’s why you have to document what you want them to do and how to do it. You can use Confluence or Wiki or SharePoint as an encyclopedia of knowledge for your marketers,” said Sharaf. Documentation is one part of reference, the other is recordings of regular trainings. Enablement.

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.