article thumbnail

Content Marketing for Engineers

Industrial Marketing Today

Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite. Both groups are chock-full of discussions and comments on this topic.

article thumbnail

Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

It was the 2016 winner of the "Marketing Campaign of the Year SME" category. While it might seem like a niche award program, the Content Marketing Awards actually recognize work in 92 categories, ranging from “Most Innovative Content Distribution Strategy,” to “Best Infographic.”. 6) Communicator Awards. 8) Creative Disruptors Awards.