DealSignal

MAY 8, 2023

Then, buyers should be locked in and focused—but only for a few weeks. If, like most B2B marketers, you’re measured on leads (MQL/SQL), pipeline (opportunity conversion), and contribution to revenue, time could be running out to hit your numbers for the quarter or even the year. It’s the same with marketing play.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Heinz Marketing

MAY 11, 2020

This week’s episode is entitled “ Marketing’s Leadership Moment: Pivots and more with Kevin Marasco ” Kevin is the CEO of Zenefits. Kevin walks me through the many changes and pivots they have made in recent months. It’s a lot of change– changing how they communicate with customers, changing their content strategy.

Top of Funnel 83

Top of Funnel Lead Ranking Marketing Qualified Leads Work Management 83

SmartBug Media

OCTOBER 8, 2019

You don’t need to lock down the specific tactics you want to use in your sales enablement strategy just yet, but these foundational ideas will help you ask the right people the right questions to make sure you are moving in the right direction: Improving communication between your sales and marketing departments. Reduce client churn.

Sales Management 77

Sales Management Top of Funnel Ad Building Marketing & Strategy 77

Marketing Insider Group

DECEMBER 8, 2020

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry.

Lead Ranking 355

Lead Ranking Lead Generation Paid Content Lead Scoring 355