article thumbnail

NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns.

article thumbnail

Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

How well those jigsaw puzzles fit is basically why we were able to do it so quickly.” “When you use another DSP you don’t have very good control of how your ads get distributed across your accounts. . “Mergers are hard. ” What excites him. ” Super-sucker DSPs. We call them super suckers.

CPO 71
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Demand Generation: Content to Create a Commitment

PureB2B

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” It is important to note that nurturing leads almost always require information, which can only be conveyed with proper, quality content distributed to the right person at the right point in the buyer journey.

article thumbnail

Demand Generation: Content to Create a Commitment

PureB2B

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” It is important to note that nurturing leads almost always require information, which can only be conveyed with proper, quality content distributed to the right person at the right point in the buyer journey.

article thumbnail

Demand Generation: Content to Create a Commitment

PureB2B

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” It is important to note that nurturing leads almost always require information, which can only be conveyed with proper, quality content distributed to the right person at the right point in the buyer journey.

article thumbnail

Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

In Genius’s case, this means that visitors can be associated with a company via their IP address, offered an online chat and scored on their activities and form responses, while salespeople can be alerted to important events, find related data or leads in JigSaw or LinkedIn , replay the Web site visit and access the full activity history.

article thumbnail

4 Steps to Tracking the Results of Appointment Setting

Belkins

It’s like putting a jigsaw puzzle together: You need all the pieces to make sense of the image. Next, you should distribute it among your marketing and sales departments since they can’t plan their moves without knowing the main goals. Yep, this looks like a lot of information! You may be wondering, “ Do I really need all of that? ”