B2B marketers are stumbling in the dark
Online Marketing Institute
NOVEMBER 2, 2010
Maybe the long sales cycle in many B2B markets is the culprit. Or the (unsustainable) lack of communication between marketing and sales. Use of this website constitutes acceptance of the Econsultancy User Agreement and Privacy Policy. Or (God forbid) its down to the calibre of the average B2B marketer. He’s wrong.
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