Display, Manticore and Vendors - B2B Marketing Zone

Demand Generation Usability Scores - Part 4

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

Lead Scoring

Lead Scoring Lead Ranking Demand Generation Work Management

Demand Generation Usability Scores - Part 3

Customer Experience Matrix

MARCH 4, 2009

Usability Items for Complex Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) This post will complete the demand generation vendor usability scores by looking at items that contribute to usability for complex marketing programs. Multiple scores per lead.

Demand Generation

Demand Generation Lead Scoring Lead Ranking Manticore

B2B Marketing Zone

Demand Generation Usability Scores - Part 4

Demand Generation Usability Scores - Part 3

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