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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!)

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17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark Consulting

As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.

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The Elements of Successful Inbound Marketing Strategy

PureB2B

In addition, content marketing generates three times the number of leads as paid search advertising. This will guide your social media plan, as well as your SEO strategy and keyword goals. It is simple to monitor and track the results, and you can use it to target mobile searches. PPC marketing has several advantages.