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Banner Ads Work; Really

NuSpark Consulting

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click. More information can be found on their website at www.vizu.com.

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Humans of Marketing: Tyler Brewer

Conductor

.” I started at a small boutique agency called Overdrive Interactive, as a media planning intern. So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. .”