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Sales Prospecting for “In-Market” Buyers

PureB2B

And in today’s buyer-focused sales landscape, it’s important for reps to always be developing new techniques and strategies for effective prospecting. In this guide we’ll outline some proven lead qualification frameworks and practices to find in-market buyers that can improve your conversions.

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How to Use Email Marketing in Your ABM Strategy

PureB2B

Implement a Lead Qualification Process. B2B leads don’t stay in the same segment forever. Leads previously seeking informational content will eventually transition to the evaluation stage. To identify which prospects should progress through the pipeline, you need to implement a streamlined lead qualification process.

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Sales Enablement: How to Improve Your SDR’s Productivity

PureB2B

To make them excel at their job, you need to give them the right resources for prospecting, lead qualification, and outreach. Services like DemandScience Intelligence can provide SDRs with millions of contacts, including key business decision-makers and potential buyers that match your ICP. B2B Prospect Intelligence.

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Demystifying Predictive Intelligence: Letters from the Front Lines

6sense

a) Marketing teams use predictive intelligence to improve targeting across the spectrum of their initiatives and campaigns, from advertising and display to email nurture and web personalization. Predictive intelligence is giving B2B companies better visibility into their buyers.