article thumbnail

How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

article thumbnail

How B2B Brands can benefit from Programmatic Marketing

Valasys

Furthermore, a report by the Digital Marketing Institute reveals that the programmatic ads have a standard of 16% fraud within the industry & while it is lower in percentage than the instances of fraudulence associated with the display ads, it still is a grave area of concern. This includes ad exchanges, networks, & DSPs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The Fred Update on March 8, 2017 (Targeting Websites that disseminate low-quality posts, violating Google’s Webmaster Guidelines). The Possum update on September 1, 2016 (Assisting the prospects by streamlining & prioritizing their local searches & featuring them on the Search Engine Result Pages).

article thumbnail

How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

Moreover, the pieces of content displayed on the website must be easier for users to understand. However, unfortunately majority of the marketers still fail to impeccably articulate their multichannel campaigns, often beyond three channels. The website should be easy to use, preferably with a website loading time of not more than 2 seconds.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Black hat SEO Refers to the use of aggressive SEO strategies, techniques and tactics that focus on outsmarting search engines, and usually do not obey search engine guidelines, making that page subject to search engine penalties. When an ad is displayed, it is counted as an impression. T imeline – And when will they need it?

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Black hat SEO Refers to the use of aggressive SEO strategies, techniques and tactics that focus on outsmarting search engines, and usually do not obey search engine guidelines, making that page subject to search engine penalties. When an ad is displayed, it is counted as an impression. T imeline – And when will they need it?