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Interested in Leveraging Predictive Analytics? You’ll Need to Get Marketing Attribution and Funnel Metrics Right First.

Full Circle Insights

Predictive analytics aren’t a panacea because business conditions change rapidly, and engagement does not automatically translate into pipeline and revenue. Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker. Full Circle Insights Overview. Are conversion rates rising?

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Getting Buy-In for Agile Marketing

Full Circle Insights

If you’re using Full Circle Insights funnel metrics and campaign attribution solutions, you already have the measurement tools in place to successfully deploy an agile strategy. Emphasize that these qualities make the agile approach ideal when business conditions shift and budgets are tight. Full Circle Insights Overview.

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Three Ways to Prepare Your Marketing Team for the Next Global Disruption

Full Circle Insights

Marketers who keep an unwavering focus on customers, adopt methods that allow them to pivot rapidly in response to changing conditions and new facts, while driving efficiency in processes and spending allocation on digital outreach will be best prepared for the next disruption. Intro to Full Circle Campaign Attribution.

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Getting the C-Suite to buy in on agile marketing

Full Circle Insights

So how do you break down agile marketing to executives with scenarios and terms that are relevant in their world? . Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker. Full Circle Insights Overview. Guide to 2nd Half Planning with Campaign Insights.

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How to Guide: Creating a Flow for New Outreach Event Campaigns

Full Circle Insights

In our example, the Entry Conditions will be the subject line containing the text “Full Circle Insights //”. Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker. Full Circle Insights Overview. Velocity & Shortening Your Sales Cycle.

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Marketers: Keep Calm and Follow the Data in the Pandemic

Full Circle Insights

Keep in mind that business conditions can change quickly — haven’t we all just seen that? — When you measure everything marketing does in terms of the leads and revenue and results it creates, it becomes obvious what you should do more of, what requires adjustment and what you should stop doing altogether. and adapt accordingly.