Predictive Marketing 101: How to Operationalize your Predictive Scores
Lattice
JANUARY 6, 2016
That will then give you freedom to use the retargeting feature below. Display Advertising/Retargeting Campaigns. Many marketers are making use of retargeting technology to show highly targeted display ads to their leads across the web. Leads with a high predictive score are excellent candidates for retargeting!
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