The 2023 B2B Data Buyer’s Guide For Marketing Leaders
SalesIntel
JANUARY 12, 2023
The information must be accurately presented, displayed in the right context, and positioned where those who need to see it can access it. Actionable data can be a decision-maker’s mobile number allowing sales to call the same day a decision-maker clicked on several sent email links. For data to be useful, it has to be actionable.
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