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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

From these survey results, increased spending on content marketing for corporate web sites and social media would seem to help drive more / faster buying decisions. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Updated Alinean Social Media ROI Calculator - New. ► January (10) Is The End of the Social Media Story Already Writt. Latest Research.

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Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

If you are listening live on the Funnel Media Radio Network, thank you, as always, for making this part of your work from home work day, or working and listening from wherever you are. Listen in now or read the full transcript below: Matt: Welcome everyone to another edition of Sales Pipeline Radio. Very happy to have you all here.