Disintermediation Marketing Budget Creation Product Visistat 
The ROI Guy
DECEMBER 6, 2010
An empowered buyer means that the role of sales will dramatically be impacted, requiring sales enablement and marketing to help redefine and drive a new breed of value selling professional. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Is Marketing Too Busy?
The ROI Guy
NOVEMBER 4, 2010
When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives. Is Marketing Too Busy?
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