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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40
Work Management ROI Marketing Management Marketing Budget 40
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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

DECEMBER 6, 2010

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

Work Management 40
Work Management Marketing Management ROI Marketing Automation Services 40
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