Disintermediation, Forrester, Information and Marketing Budget Creation

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets.

Work Management

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

NOVEMBER 4, 2010

When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.

Work Management

Work Management ROI Marketing Management Marketing Budget

B2B Marketing Zone

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

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