Chris Koch

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How Do You Market Something That’s Worthless?

Chris Koch

are immune to this kind of disintermediation? Seems pretty hard to bring the cost of producing a cell phone to zero right? And remember how economists have been saying that localized service jobs (plumbing, hair cutting, etc.) Not so, says Rifkin. Beyond the Hype of 3D Printers.

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I have seen the future of B2B marketing. It’s on Forbes.

Chris Koch

I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing.