article thumbnail

B2B Prospecting Data Just Keeps Getting Better

ViewPoint

To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Company SWOT analysis (OneSource). Self-identifying keywords used on the company website (ALC).

article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

What Works ( Vendor Government PR Trends Spending Release ). Skill Set For Content Marketing: Number Crunching and A Gut Feel , March 4, 2010. Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). How to Calculate Social Marketing ROI , June 24, 2010.