article thumbnail

8 Marketing Publications To Read

BenchmarkONE

Their articles offer accessible breakdowns of digital marketing trends , marketing tips and tricks, and evolving best practices so you can get the advice you need to do more with your strategies. . Digiday helps connect the dots between two worlds — marketing and the actual world we live in. Entrepreneur. Just like Inc.,

Planning 114
article thumbnail

Account based marketing examples

Rev

Account based marketing (ABM) has become one of the hottest new trends in marketing. It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. This allowed them to direct marketing efforts with industry-specific campaigns, such as webinars and whitepapers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Digital Marketing is About Relationships and Trust

B2B Digital Marketer

And it’s funny, a lot of your partners and listeners too, I guarantee you what happens too, is they have a product and that product is probably maybe sold into a couple little different verticals, right. But they write everything kind of in the marketing and how they’re promoting it in like one persona.

article thumbnail

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Most direct marketing advertisement methods (paid search, etc.) In some (mostly B2B) verticals, pickups in trade media can be more effective than coverage in larger, general interest papers. Matthew Gratt leads BuzzStream’s marketing and growth initiatives. He was previously the first employee and marketer at AppCentral.