Biznology

AUGUST 23, 2012

Photo credit: Wikipedia. Some of you might be scandalized to here me urge you to turn marketing into PR. I mean, I have a reputation as someone who is constantly advising people to measure everything they do in terms of sales–the direct marketing playbook–and it’s very hard to do that in public relations.

PR 80

PR Paid Search Agency Public Relations Wikipedia 80

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Biznology

OCTOBER 25, 2011

Image via Wikipedia. When it comes to your direct mail campaigns, you’ve probably over-farmed your land. Could you reward your donors in a more public way? search, as well as search.twitter.com and on Facebook as well, where 800 million global denizens spend their working hours.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80